![]() We’ll also look at what makes up a streaming profile and how brands can implement ABR streaming themselves. In this article, we’ll dive into what adaptive bitrate streaming is and how it works. For most companies, that means using the adaptive bitrate streaming algorithm to optimize streaming quality. That’s why it’s crucial for today’s broadcasters to keep viewers in mind when putting together an adaptive video streaming workflow. The devices they use also vary in processing power and playback ability. Bandwidth and network conditions for these connections fluctuate throughout the day and could impact the viewing experience. The problem is that most users rely on home internet connections. That means one bad stream could be devastating for business. In fact, over half of the viewers will abandon a poor-quality stream in 90 seconds or less. For most broadcasters, the user experience they provide is crucial because most viewers won’t deal with a poor stream for long.
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